Weekly publishing

How new articles keep arriving after launch, how topics are chosen and rotated, and what happens when your core topics are covered.

The initial launch gives you dozens of pages on day one. Weekly publishing is what happens afterwards, and it is the half of the product that compounds.

What arrives, and how often

One new article per week, by default, written and published to your growth site automatically. You do not review it, approve it, or trigger it. It appears in your content hub, in your sitemap and in your feed like every other page.

It uses the same services, locations, voice, topic selections and subjects-to-avoid you set during setup, so it stays consistent with everything already published.

To steer it after launch, open Settings → Article keywords on your dashboard. A keyword you add there gets an article of its own in an upcoming run, and a subject you add to the avoid list is skipped from the next run onwards. See Changing your article keywords.

How the next topic is chosen

Topics rotate rather than run in order. Each week, publishing prefers a brief you have had written about least often, and within that set picks the strongest topic you have not used yet.

The effect is that coverage spreads. Instead of ending up with nine articles about what things cost and nothing about what to expect, you build out across cost, comparison, local and process topics roughly evenly — which is also how a real library of useful pages looks.

Unpublishing sticks

If you unpublish an article from your dashboard, that topic is not written again. Removing something makes it stay gone — weekly publishing will not quietly regenerate it next month.

Seeing what is coming

Your dashboard lists everything published so far and shows the next article in the queue, so you can see what is due before it appears. You can edit any published article, or remove it. See Billing, your dashboard, and getting help.

When your core topics are covered

Your topic pool is finite: it comes from your services crossed with your locations, against the twelve briefs. A business with a handful of services in one town will work through its genuinely useful topics faster than one serving six communities.

When that happens, publishing pauses rather than padding your site with thin variations of pages you already have. That is the correct behaviour — a fifth near-identical article on the same service in the same town helps nobody.

The fix is to go back to Services and locations and add more of either. New services and new communities both open up fresh topics immediately.