SEO, feeds, and AI discovery

The sitemaps, feeds, structured data and crawler permissions that ship with every growth site, and an honest account of what they can and cannot do.

A page nobody can find is not worth writing. Every growth site publishes the technical plumbing that lets search engines and AI assistants read, understand and cite it — automatically, with nothing to configure.

Illustration representing search visibility and structured metadata
The technical layer is handled for you on every page.

What ships on every site

  • `sitemap.xml` — a complete index of every page, so crawlers do not have to guess at your structure.
  • `robots.txt` — crawler permissions, including explicit allowances for AI crawlers.
  • `feed.xml` — an RSS feed of your articles, so readers and aggregators can subscribe.
  • `llms.txt` — a plain-text summary of the site written for language models rather than browsers.
  • Structured data — machine-readable JSON-LD describing your articles, your organisation, your page collections, and the breadcrumb trail on each page.

Canonical URLs, page titles and meta descriptions are generated per page rather than inherited from a template, so two pages never compete with each other for the same search.

AI crawlers are allowed on purpose

Many sites block AI crawlers by default. Growth sites deliberately allow them by name:

  • GPTBot
  • ClaudeBot
  • PerplexityBot
  • Google-Extended
  • Applebot-Extended
  • Amazonbot

The reasoning is simple. A growing share of "who should I call for this near me" now gets asked to an assistant rather than typed into a search box, and an assistant can only recommend a business whose pages it is permitted to read. Blocking those crawlers protects content that was written to be cited from being cited.

Structured data, in plain terms

Structured data is a block of machine-readable information embedded in each page describing what the page is. It tells a search engine that this is an article, published on this date, by this organisation, at this address, sitting at this point in the site hierarchy.

It is what makes the difference between a crawler inferring your business details from prose and simply being told them.

What this does not promise

JumpSites builds technically sound, original, genuinely useful pages and makes them as easy to find as the format allows. That is where the guarantee stops.

The same applies to traffic volumes and link authority. Expect a library that grows every week and gets steadily easier to find, not a step change in month one.