Step 3: Voice and brand

Set the colours, logo, tone and sample sentence that make every page sound and look like your business rather than a template.

These settings are applied to every page generated now and every article published in the weeks after, so they are worth a few minutes. Most of the fields are pre-filled from your website; you are adjusting, not starting from scratch.

Brand

• Primary colour — the accent used on links, buttons and headings.
• Text colour — the body colour for long-form reading.
• Secondary colour — supporting fills and section backgrounds.
• Logo — the mark shown in the header of every page.
• Favicon — the small icon in the browser tab. Leave Use my logo as favicon ticked to use your logo, or untick it to upload a separate icon.

These usually come straight from the scan. Check them against your main site — the most common problem is a primary colour picked up from a banner or a badge rather than your real brand colour.

If your main site has its own favicon, the scan picks it up and Use my logo as favicon starts unticked. If it does not have one, your logo is used. You can change the favicon later from your dashboard.

Voice

Voice is the difference between content that reads like your business wrote it and content that reads like it came off a shelf.

• Tone — how formal or conversational the writing should be.
• Person — whether pages say "we" or refer to the business by name.
• Words to avoid — anything you never want to appear. Industry jargon you dislike, a competitor's trademark, a phrase your profession does not permit.
• Sample sentence — one sentence that sounds the way you want to sound.

Articles are written at an eighth-grade reading level regardless of tone. That is deliberate: local customers searching for a service want a clear answer, and plain writing is also what search engines and AI assistants can summarise accurately.

Name your content hub

Your articles live together in one section of the growth site, and you choose what that section is called. "Blog" is the default, but "Guides", "Insights", "Resources" or "Advice" often fit a trade or a practice better. Keep it short — it appears in the navigation.

Getting it wrong is recoverable

The next step writes one sample article so you can read the result before paying. If it does not sound like you, come back here, change the sample sentence or the tone, and generate again. That is exactly what the preview is for.