Step 4: Choose your topics
Review the suggested topics, add keywords you want covered, and name subjects to avoid. Includes the twelve article briefs JumpSites writes from.
By this point JumpSites knows your services, your locations and your voice, so it can suggest a list of topics worth writing. This screen is where you approve that list.
What you can do here
- Switch a topic off to skip it. Anything you turn off is not written.
- Add a keyword to a topic if there is a specific phrase your customers use, and that article will cover it.
- List subjects to avoid — anything you never want written about, whatever the topic.
There are usually more topics available than get written at launch, so switching a few off does not leave gaps. It changes which ones come first.
What a topic actually is
JumpSites works from twelve briefs. A brief describes the shape of a useful page — what question it answers, what sections it needs, how long it should be, and what it must not claim. Crossed with your services and locations, those twelve briefs produce the topic list you are looking at.
| Brief | The question it answers |
|---|---|
| Cost in your city | What does this service cost around here, and what changes the price? |
| Complete guide | The thorough, everything-you-need-to-know page for one service. |
| Best provider in your city | How do the local options compare, and what should I look for? |
| This vs. the alternative | I am weighing two options — which one fits my situation? |
| Financing and payment options | How do people usually pay for this, and what are the options? |
| Does insurance cover it? | Will this be covered, and what should I check before booking? |
| How to choose a provider | What separates a good provider from a bad one? |
| What to expect | Walk me through what actually happens, step by step. |
| Signs you need this service | How do I know whether I need this at all? |
| Aftercare and recovery | What happens afterwards, and what do I need to do? |
| How long it takes | How much time should I set aside? |
| Common myths | What do people get wrong about this? |
Briefs are outlines, not boilerplate
That distinction is not a technicality. Mass-produced pages that differ only by business name are exactly what search engines penalise, and they are useless to the reader besides. The point of the brief is to guarantee the page is well-structured; the point of your inputs is to guarantee it is actually about you.
Subjects to avoid
Use this for anything that should never appear: a treatment you no longer offer, a claim your profession does not allow you to make, a competitor you would rather not name, a service you discontinued last year.
This applies to weekly publishing too, not just the initial launch.
Changing keywords after launch
None of this is locked in. Once your site is live, open Settings → Article keywords on your dashboard to add or remove keywords for each topic, or edit the subjects to avoid, then choose Save and republish. See Changing your article keywords for how the changes affect upcoming articles.